1. Entry
Eligible registered users may enter during the displayed registration window. Challenge duration, timezone, platforms, targets and capacity are shown before entry. No purchase is necessary and no monetary or cash-equivalent prize is offered.
2. Eligible posts
Posts must belong to the participant, comply with provider rules, fall within the challenge window and remain available for verification. SoMe Wars stores provider identity, link, normalized metrics and evidence, not uploaded post media.
3. Scoring
weighted_v1 combines completion at 60%, normalized reach at 30% and normalized engagement at 10%. Provider-verified metrics take priority; manual metrics are unverified. Ties use impressions/views, engagement and finalization time.
4. Fair play
Metric buying, bots, deceptive engagement pods, duplicate entries, impersonation, rights infringement, API manipulation and fabricated evidence are prohibited. Organic promotion is allowed unless specific rules say otherwise.
5. Review
Results may be held for integrity review. Vibe Lab may request evidence, exclude invalid activity, correct provider errors, disqualify entries or cancel a compromised challenge, with material decisions audited.
6. Formats
Duels have two participants. Open Arenas require at least three slots and accept entries only while registration is open. Final standings use the rules version accepted at entry.
7. Safety
Dangerous, illegal, exploitative, discriminatory, sexualized-minor, self-harm, deceptive or provider-prohibited challenges are forbidden. Participation is void where prohibited.